Ben & Jerry’s Homemade ice cream has built a reputation over the years as a fun-loving company with a unique and creative approach to business. When Ben Cohen and Jerry Greenfield met in gym class in 1963, they realized that they shared two important qualities: a hatred for running and a love for food. They also agreed that it was no fun being in business just to earn a living, they wanted to enjoy themselves too. Nice example of how the play ambition guides business decisions.