In this text, specific light is thrown on the essence of leadership in cultural change. It is essential that players in changing organizations are conscious of developments in their environment. They know what is at hand and can sense what people are concerned about. They have a social consciousness and are self-conscious. Initiators in cultural change display transformational leadership. They show the way in an uncertain environment by articulating a vision of the future. They show where the limits are by formulating visions, ambitions and core values. In order to realize change, they get people together and organize teamwork to make renewal possible. They build on trust and have confidence in people’s own strengths. Good leaders form vital coalitions and they work on change from a position of commitment and personal motives. The text contains wonderful examples of people who take the initiative and work on cultural change and can form a source of inspiration for initiating your own necessary or desired change. The text offer an up-to-date overview of contemporary leadership, whose basis is formed by the creation of value for customers and presents concrete leadership behavior for working successfully on deep changes in organizations.